Analysis of the performance of my blogs

Data and Digital Marketing Analytics

Student Name: Vardan Arora

Student Number: 10536695

Analysis of the performance of my blogs:

 Home Page Overview

As can be seen, there were 57 sessions out of which 26 were unique visitors. Moreover,  60% of the traffic was from the 'Referral Channel' ie directly from blogger.com. The two countries which contributed to the maximum traffic were Ireland and France as shown in the picture (Fig1). Surprisingly, Monday and Tuesday were the days when the majority of people visited my blog page. 

As shown in fig 1.1, the majority of people accessing my blogs were through a desktop ie. 55%  while 45% of the audience used their mobile phones while reading or accessing my blog page. This shows that mobile visitors are increasing which is a good sign as the website is healthy and can rank in google search.

Fig 1

Fig 1.1

Audience Overview

 In this report, there were 57 sessions out of which 20 were unique visitors who visited my blog. The average session per user is 1:16, which means the user spent a minute to read my blogs. There were 107 page views with a bounce rate of 64.91% (which is quite a lot and can be reduced over time). I am sure with more time and resources all these metrics can be improved.

Acquisition Overview

Acquisition metrics tell us where our visitors came from, such as social media channels, direct channel or referral channels. As we can see, there are Top 3 channels from where the major traffic came. Highest being the Direct Channel with 47% followed by Social Channel with 37.9% and lowest the Referral channel with 15.2% of the overall traffic.

Behaviour Overview

Behaviour overview lets us assess the performance of our content and the actions visitors take on the website. Out of 203 page views, 181 were unique visitors. Average time spent on a page by a visitor is around 2 minutes and 5 seconds. The most frequently viewed blog out my 5 blog was 'The talk of the V's-Three dimensions of Big Data'. 

References:

1. How to Use Google Analytics Behavior Reports to Optimize Your Content

By Kristi Hines Container: Social Media Marketing | Social Media Examiner Year: 2014 URL: https://www.socialmediaexaminer.com/google-analytics-behavior-reports/

2. Top 5 Google Analytics Reports You Should Be Analyzing

By CommonPlaces Interactive Container: Commonplaces.com Year: 2018 URL: https://www.commonplaces.com/blog/top-5-google-analytics-reports-you-should-be-analyzing